On-Line Learning: An Innovation to Education Essay

In learning inside the classroom, there are many factors that are being taken into consideration so that the students will learn better. One of these considerations is the environment. It must be conducive for learning so that the students can concentrate and appreciate the lessons better. If they properly absorb what is being taught then they can apply these knowledge in their everyday life. However, if the environment is not conducive for learning, the tendency of students is to focus their mind on something else and not the lesson thus, their ability to grasp things correctly is affected. Learning is dependent on several factors such as motivation, perception and engagement of the learner. These factors in turn, are affected by the experiences of the learner, his learning style and the environment wherein learning is taking place (Hutchinson n. pag. ). Traditionally, learning takes place in the classroom with the teacher in front of the class. The classrooms are designed in such a way that the students will receive the least distraction from the discussion. The classroom setting is what most believes as the most conducive place for learning since the students are not distracted but outside sources. However, this belief has dramatically changed. Research and further studies indicate that classroom learning also has its negative consequences. These negative effects can be attributed to the way the teacher motivates the students to learn. The kind of motivation that the teacher employs is crucial in the absorption of the student of the lessons. However, learning does not only depend on the teacher as there are other factors which may affect the attention of the students to learning such as physical distractions and discomfort, physiological factors, safety and sense of belongingness. If these factors are not addressed to, most likely, the student will have difficulty absorbing the lessons (Hutchinson n. pag. ). A positive environment will make it easy for the student to learn and appreciate the lessons. If the teachers make the students feel that they are a part of something and their presence is important then they will be more encouraged to participate in the discussion. In addition, if the students feel safe then they can focus more on what the teacher is discussing. Another factor which can contribute to better learning is a positive environment wherein the students are encouraged to study and the people mentoring them provide the support that they need. With the developments that have been introduced, the learning environment now is not only limited to the school. The learning environment can be located anywhere, anyplace and at anytime. In every activity, there is always something that the individual learns. In addition, teachers now have transformed the traditional classroom approach to a multidisciplinary and problem based approach, incorporating technology in learning. The multidisciplinary approach allows students to have access to the lessons and through the internet. The new approach made classroom dynamics and rapidity in the change of curriculum obsolete. The tenets of learning now are more focused on problem solving, analyzing relationships and performing activities inside and outside of the classroom (Anstrand and Kirkbride n. pag. ). The multidisciplinary approach has prompted educational institutions to create virtual classrooms or a private online classroom that allows the teachers to interact with their students and assist them in their learning. It can be accessed at any time of the day and any day of the week. Just like an ordinary classroom setting, there are also many activities that take place in a virtual classroom. Among the features that a virtual classroom contains are class activities and class organizations. Class activities include individual and group learning activities, discussions or forums with students and teachers, home works, quizzes, modules and scavenger hunts. Class organizations on the other hand include timetables and the class calendar, overviews, information or announcements and the grade book of the students (the Learning place n. pag). A virtual classroom is a great aid for classroom learning because it tends to supplement what is being learned in the school. It also gives an avenue for the student to have continuous access to the lessons. They need not wait for the class hours before they can ask their teachers questions regarding the lessons. Another innovation to the traditional classroom setting is distance education. According to Schlosser and Simonson (3-4), distance education is a method of education wherein the learner is physically does not need to go to the classroom. He learns on his own using the modules that the teacher provides online. The student will be assessed and taught through the aid of the internet. The student and the teacher do not physically interact with each other. This process has not only made learning convenient but it also allows the students to apply what they are learning in real life settings. This also makes learning flexible because the students are not focused at a specific time for study. They can comply with the requirements of their subject at a time when they feel inspired to learn. They are not forced to do things and learning can yield to better results if the students get to enjoy what they are assigned to finish. This process also allows students who are located in distant places to gain access to the lessons of the teacher or professor without going to school. It saves time and energy both for the teacher and the students. However, this type of learning should not be employed to all students. Virtual classrooms and distance learning are ideally for those who are already in the higher levels of learning and not those who are still starting or are in their kinder school. These children need to be conditioned first and disciplined to perform school tasks. On-line learning is suited for students who possess the necessary study skills and self discipline, have access to internet and comfortable with computers (Kearsley n. pag. ). The effectivity of online learning will depend on the appreciation of the student of the system, the way the teacher prepares the lessons online as well as the learning environment of the student. Just like in the classroom setting, online learning is useless if the student is not able to appreciate it and apply his lessons in real world setting. The reason why these innovations to learning were created is to give the students more avenues to relate their lessons with their experiences. The student must remember that in any type of learning, participation is indispensable. Learning is a two-way process, not one way. There should be interaction between the parties in order to consider it effective. Learning can happen anywhere and at anytime, there need not be a specific place where the student should learn. What is important is the student can apply his experiences, things he has read and learned from educators and more mature individuals to improve the way he deals with life and the things around him. References Anstrand, D. and Kirkbride, E. (2002). â€Å"The Education Environment Program†. Design Share. Retrieved 31 August 2008 from Hutchinson, L. (n. d. ) â€Å"ABC of Learning and teaching Educational Environment†. BMJ. Retrieved 31 August 2008 from http://www. bmj. com/cgi/content/full/326/7393/810 Kearsley, G. (n. d. ). â€Å"Is online Learning for Everybody? † Retrieved 31 August 2008 from Schlosser, L. and Simonson, M. (2006). Distance Education. Charlotte, North Carolina: IAP â€Å"Virtual Classroom†. (n. d. ). The Learning Place. Retrieved 31 August 2008 from

An Introduction to Rogerian (Person-Centered) Therapy

An Introduction to Rogerian (Person-Centered) Therapy Rogerian therapy, created by Carl Rogers, is a therapeutic technique in which the client  takes an active, autonomous role in therapy sessions. It is based on the idea that the client knows what is best, and that the therapist’s role is to  facilitate  an environment in which the client can bring about positive change. Rogerian therapy is sometimes called  nondirective  therapy because of the autonomy given to the client. The client, not the therapist, decides what is discussed. As Rogers  explained, â€Å"It is the client who knows what hurts, what directions to go, what problems are crucial, what experiences have been deeply buried.† Overview of Rogerian Therapy Carl Rogers believed that all people have the capability to bring about positive change in their lives. He developed person-centered (or Rogerian) therapy as a technique for giving clients greater autonomy in therapy sessions.  Rogers’ approach to psychotherapy is considered humanistic  because it focuses on individuals positive potential.   In Rogerian therapy, the therapist typically refrains from offering advice or making a formal diagnosis. Instead, the primary role of the therapist is to listen and restate  what the client says. Rogerian therapists try  to refrain from offering their own interpretation of events or from making explicit suggestions about dealing with a situation. For example, if a  client reported feeling stressed about the fact that a coworker was receiving credit for a project the client worked on, the Rogerian therapist  might say, â€Å"So, it sounds like you’re upset because your boss isn’t recognizing your contributions.† In this way, the Rogerian therapist attempts to give the client an environment to explore their own thoughts and feelings and decide for themselves how to bring about positive change. Key Components of Rogerian Therapy According to Rogers, successful psychotherapy  always has  three key components: Empathy. Rogerian therapists attempt to develop  an empathic understanding of their clients thoughts and feelings. When the therapist has an accurate understanding of the client’s thoughts and restates what the client says, the client is able to figure out the meaning of his or her own experiences.Congruence. Rogerian therapists strive for congruence; that is, being self-aware, genuine, and authentic in their interactions with clients.Unconditional positive regard. Rogerian therapists show compassion and acceptance towards the client. The therapist should strive to be nonjudgmental and accept the client non-contingently (in other words, their acceptance of the client doesn’t depend on what the client says or does). Rogers Later Work In 1963, Rogers began working  at the Western Behavioral Sciences Institute in La Jolla, California. Later, he co-founded the Center for Studies of the Person, an organization that is still active today. In California, Rogers worked on applying his ideas outside of traditional therapy settings. For example, he wrote about education in Freedom to Learn: A View of What Education Might Become, published in 1969. Rogers supported student-centered  learning:  an educational atmosphere in which students are able to pursue their interests, rather than passively absorbing a teachers lecture. Rogers also applied his ideas about empathy, congruence, and unconditional positive regard to political conflicts. He led â€Å"encounter groups† between groups in conflict, in the hope that his therapy techniques could  improve political relationships. He led encounter groups in South Africa during apartheid, and between Protestants and Catholics in Northern Ireland. Rogers’ work earned him praise from Jimmy Carter and a nomination for the  Nobel Peace Prize. Influence of Rogerian Therapy Today Carl Rogers died in 1987, but his work continues  to have an enormous influence on psychotherapists. Many therapists  incorporate elements of client-centered therapy in their practices today, particularly through the  eclectic approach, in which they may combine several types of therapy into one session. Importantly, the essential components of therapy that Rogers put forward (empathy, congruence, and unconditional positive regard) can be employed by any therapist, regardless of their specific approach to therapy. Today, therapists recognize that an effective relationship between client and therapist (called the therapeutic alliance or therapeutic rapport) is key for successful therapy. Rogerian Therapy Key Takeaways Carl Rogers developed a form of psychotherapy called client-centered therapy, or person-centered therapy.In client-centered therapy, the client leads the therapy session, and the therapist serves as a facilitator, often restating  back what the client has said.The therapist strives to have an empathic understanding of the client, have congruence (or authenticity) in the therapy session, and communicate unconditional positive regard for the client.Outside of psychology, Rogers  applied his ideas to the areas of education and international conflict. Sources â€Å"Carl Rogers (1902-1987).† GoodTherapy.org (2015, July 6). https://www.goodtherapy.org/famous-psychologists/carl-rogers.htmlâ€Å"Client-Centered Therapy.† Harvard Health Publishing: Harvard Mental Health Letter (2006, Jan.). https://www.health.harvard.edu/newsletter_article/Client-centered_therapyJoseph, Stephen. â€Å"Why Carl Rogers Person-Centered Approach Is Still Relevant.† Psychology Today Blog (2018, Apr. 15). https://www.psychologytoday.com/us/blog/what-doesnt-kill-us/201804/why-carl-rogers-person-centered-approach-is-still-relevantKirschenbaum, Howard. â€Å"Carl Rogerss Life and Work: An Assessment on the 100th Anniversary of His Birth.† Journal of Counseling Development 82.1 (2004): 116-124. http://potentiality.org/drjwilcoxson/wp-content/uploads/2008/05/Person-Centered-theory-Carl-Rogers-100-yerars-Literature-Review-2.pdfâ€Å"Person-Centered Therapy.† Psychology Today. https://www.psychologytoday.com/us/therapy-types/person-cente red-therapyâ€Å"Person-Centered Therapy (Rogerian Therapy).† GoodTherapy.org (2018, Jan. 17). https://www.goodtherapy.org/learn-about-therapy/types/person-centered Rogers, Carl R. â€Å"The Necessary and Sufficient Conditions of Therapeutic Personality Change.† Journal of Consulting Psychology  21.2 (1957): 95-103. http://docshare02.docshare.tips/files/7595/75954550.pdfSarkis, Stephanie. â€Å"6 Amazing Things Carl Rogers Gave Us.† Psychology Today Blog (2011, Jan. 8). https://www.psychologytoday.com/us/blog/here-there-and-everywhere/201101/6-amazing-things-carl-rogers-gave-us

A Horror Show at the Cinemaplex Essays

A Horror Show at the Cinemaplex Essays A Horror Show at the Cinemaplex Essay A Horror Show at the Cinemaplex Essay Assignment: Based on the instance The Movie Exhibition Industry 2013 in the McGraw Hill article, answer the undermentioned inquiries utilizing constructs and models we have discussed in category. Answers should be completed in a short five page write-up utilizing the templets provided below. Short replies / slugs are acceptable ; nevertheless, you must include some degree of item / information sing the tendencies and analysis you are including independent of the slug points. The difficult transcript write-up is due by the start of category on February 25th. We will be holding a treatment based on this assignment in category. It would be helpful if each group member had a transcript of the finished assignment in forepart of him/her. Please supply a screen page that includes the Assignment name, Mgmt 478 , Section figure ( 006, 007, 008, 300 ) and the group members’ names. The cover sheet is the lone page that includes this information. Besides each page must hold a page figure. All pages must hold a basic. Failure to follow any of these arranging issues will incur a class punishment. All words must be spelled right and all sentences must hold right grammar. 1a ) Perform a general environment analysis. What are the relevant tendencies in the environment that are impacting the film industry by the 5 sections listed below? Demographic Socio-cultural Economic Technological Political / Legal 1b ) What are the biggest chances and menaces in the industry? ( Pick no more than 2 of each and lucubrate in 3-4 sentences ) 2 ) Based on an analysis you complete, is the film exhibition industry an attractive and profitable industry in which to take part? ( After finishing the templet, include a short 2-3 sentence appraisal of overall attraction ) . Ensure that you are specific with your analyses of menaces ( e.g. high capital demands is non plenty, for what would capital demands be high? ) Industry Definition: Movie exhibitioners Force Who / What are they? Analysis of Threat ( Use ( + ) to bespeak adds to the menace, ( ) indicates decreases menace – e.g. high capital demands would be a ( – ) for possible new entrants ) Degree of Threat ( High / Medium / Low ) Potential Entrants Substitutes Dickering Power of Suppliers Dickering Power of Buyers Internal Rivalry Overall Profitability of the Incumbents Overall Attractiveness to Entrants ( Barriers to Entry )

Lydia Pinkham Was an Inventor and Marketer

Lydia Pinkham Was an Inventor and Marketer Only a woman can understand a womans ills.- Lydia Pinkham Lydia Pinkham was an inventor and marketer of famous patent medicine Lydia E. Pinkhams Vegetable Compound, one of the most successful products ever marketed specifically for women. Because her name and picture were on the label of the product, she became one of the best-known women in America. Occupation: inventor, marketer, entrepreneur, business managerDates: February 9, 1819 - May 17, 1883Also known as: Lydia Estes, Lydia Estes Pinkham Lydia Pinkham Early Life Lydia Pinkham was born Lydia Estes. Her father was William Estes, a wealthy farmer, and shoemaker in Lynn, Massachusetts, who managed to become wealthy from real estate investments. Her mother was Williams second wife, Rebecca Chase. Educated at home and later at Lynn Academy, Lydia worked as a teacher from 1835 to 1843. The Estes family opposed slavery, and Lydia knew many of the early abolitionist activists, including Lydia Maria Child, Frederick Douglass, Sarah Grimkà ©, Angelina Grimkà ©, and William Lloyd Garrison. Douglass was a lifelong friend of Lydia. Lydia herself became involved, joining, with her friend Abby Kelley Foster the Lynn Female Anti-Slavery Society, and she was secretary of the Freemans Society. She also became involved in womens rights. Religiously, the Estes family members were Quakers but left the local meeting over a conflict around slavery. Rebecca Estes and then the rest of the family became Universalists, also influenced by the Swedenborgians and spiritualists. Marriage Lydia married widower Isaac Pinkham in 1843. He brought a five-year-old daughter into the marriage. Together they had five more children; the second son died in infancy. Isaac Pinkham was involved in real estate but never did very well. The family struggled financially. Lydias role was primarily as the typical wife and mother of Victorian middle-class ideals. Then, in the Panic of 1873, Isaac lost his money, was sued for nonpayment of debts, and generally fell apart and was unable to work. A son, Daniel, lost his grocery store to the collapse. By 1875, the family was nearly destitute. Lydia E. Pinkham Vegetable Compound Lydia Pinkham had become a follower of nutrition reformers like Sylvester Graham (of the graham cracker) and Samuel Thomson. She brewed a home remedy made of roots and herbs, and including 18% to 19% alcohol as solvent and preservative. She had shared this freely with family members and neighbors for about ten years. According to one legend, the original formula came to the family through a man for whom Isaac Pinkham had paid a debt of $25. In desperation over their financial circumstances, Lydia Pinkham decided to market the compound. They registered a trademark for Lydia E. Pinkhams Vegetable Compound and copyrighted a label which after 1879 included Lydias grandmotherly picture at the suggestion of the Pinkham son, Daniel. She patented the formula in 1876. Son William, who had no outstanding debts, was named the legal owner of the company. Lydia brewed the compound in their kitchen until 1878 when it was moved into a new building next door. She personally wrote many of the advertisements for it, focusing on female complaints which included a variety of ailments including menstrual cramps, vaginal discharge, and other menstrual irregularities. The label originally and assertively claimed A Sure Cure for PROLAPSIS UTERI or Falling of the Womb, and all FEMALE WEAKNESSES, including Leucorrhea, Painful Menstruation, Inflammation, and Ulceration of the Womb, Irregularities, Floodings, etc. Many women were unwilling to consult physicians for their female difficulties. Physicians of the time often prescribed surgery and other unsafe procedures for such problems. This might include applying leeches to the cervix or vagina. Those supporting that eras alternative medicine often turned to home or commercial remedies such as Lydia Pinkhams. The competition included Dr. Pierces Favorite Prescription and Wine of Cardui. Growing Business Selling the compound was at core a family enterprise, even as it grew. The Pinkham sons distributed ads and even sold the medicine door to door around New England and New York. Isaac folded pamphlets. They used handbills, postcards, pamphlets, and advertisements, beginning with the Boston newspapers. The Boston advertisement brought in orders from wholesalers. A major patent medicine broker, Charles N. Crittenden, began to distribute the product, increasing its distribution to nationwide. Advertising was aggressive. The ads targeted women directly, on the assumption that women understood their own problems best. An advantage that the Pinkhams emphasized was that Lydias medicine was created by a woman, and the advertisements stressed endorsements by women as well as by druggists. The label gave the impression of the medicine being homemade even though it was commercially produced. Ads often were designed to look like news stories, usually with some painful situation that could have been alleviated by the use of the compound. By 1881, the company began marketing the compound not only as a tonic  but also as pills and lozenges. Pinkhams goals went beyond commercial; her correspondence including advice on health and physical exercise. She believed in her compound as an alternative to standard medical treatment, and she wanted to counter the idea that women were weak. Advertising to Women One feature of the advertisements of Pinkhams remedy was an open and frank discussion of womens health issues. For a time, Pinkham added a douche to the offerings of the company; women often used it as contraception, but because it was marketed for hygienic purposes, it was not targeted for prosecution under the Comstock Law. The advertising prominently featured Lydia Pinkhams image and promoted her as a brand. Ads called Lydia Pinkham the Saviour of her Sex. The ads also urged women to let doctors alone and called the compound A medicine for women. Invented by a woman. Prepared by a woman. The advertisements offered a way to write to Mrs. Pinkham and many did. Lydia Pinkhams responsibility in the business also included answering the many letters received. Temperance and the Vegetable Compound Lydia Pinkham was an active supporter of temperance. Despite that, her compound included 19% alcohol. How did she justify that? She claimed that the alcohol was necessary to suspend and preserve the herbal ingredients, and so she did not find its use incompatible with her temperance views. Using alcohol for medicinal purposes was often accepted by those who supported temperance. While there were many stories of women being affected by the alcohol in the compound, it was relatively safe. Other patent medicines of the time included morphine, arsenic, opium or mercury. Death and Continuing Business Daniel, at 32, and William, at 38, the two youngest Pinkham sons, both died in 1881 of tuberculosis (consumption). Lydia Pinkham turned to her spiritualism and held seances to try to contact her sons. At that point, the business was formally incorporated. Lydia had a stroke in 1882 and died the next year. Although Lydia Pinkham died in Lynn in 1883 at age 64, her son Charles continued the business. At the time of her death, sales were $300,000 per year; sales continued to grow. There were some conflicts with the companys advertising agent, and then a new agent updated the advertising campaigns. By the 1890s, the compound was the most advertised patent medicine in America. More images showing womens independence began to be used. Ads still used Lydia Pinkhams picture and continued to include invitations to write to Mrs. Pinkham. A daughter-in-law and later staff members at the company answered the correspondence. In 1905, the Ladies Home Journal, which was also campaigning for food and drug safety regulations, accused the company of misrepresenting this correspondence, publishing a photograph of the tombstone of Lydia Pinkham. The company responded that Mrs. Pinkham referred to Jennie Pinkham, the daughter-in-law. In 1922, Lydias daughter, Aroline Pinkham Gove, founded a clinic in Salem, Massachusetts, to serve mothers and children. Sales of the Vegetable Compound peaked in 1925 at $3 million. The business decreased after that point, because of family conflict after Charles death over how to run the business, the effects of the Great Depression and also changing federal regulations, especially the Food and Drug Act, that affected what could be claimed in the advertisements. In 1968, the Pinkham family sold the company, ending their relationship with it, and manufacturing was moved to Puerto Rico. In 1987, Numark Laboratories acquired a  license to the medicine, calling it Lydia Pinkhams Vegetable Compound. It can still be found, for instance as Lydia Pinkham Herbal Tablet Supplement and Lydia Pinkham Herbal Liquid Supplement. Ingredients Ingredients in the original compound: False unicorn root, true unicorn rootBlack cohosh rootLife rootPleurisy rootFenugreek seedAlcohol Newer additions in later versions include: Dandelion rootBlack cohosh root (as in the original)Jamaican dogwoodMotherwortPleurisy root (as in the original)Licorice rootGentian root The Lydia Pinkham Song Responding to the medication and its widespread advertising, a ditty about it became famous  and remained popular well into the 20th century. In 1969, the Irish Rovers included this on an album, and the single made the Top 40 in the United States. The words (like many folk songs) vary; this is a common version: We sing of Lydia PinkhamAnd her love of the human raceHow she sells her Vegetable CompoundAnd the newspapers publish her Face. Papers The Lydia Pinkham papers can be found at Radcliffe College (Cambridge, Massachusetts) at the Arthur and Elizabeth Schlesinger Library. Books About Lydia Pinkham Elbert Hubbard. Lydia E. Pinkham. 1915.Robert Collyer Washburn. The Life and Times of Lydia E. Pinkham. 1931.Sarah Stage. Female Complaints: Lydia Pinkham and the Business of Womens Medicine. 1979.R. Sobel and D. B. Sicilia. The Entrepreneurs: An American Adventure. 1986. Background, Family Mother: Rebecca ChaseFather: William EstesSiblings: nine older and two younger Marriage, Children Husband: Isaac Pinkham (married September 8, 1843; shoe manufacturer and real estate speculator)Children:Charles Hacker Pinkham (1844)Daniel (died in infancy)Daniel Rogers Pinkham (1848)William Pinkham (1852)Aroline Chase Pinkham ( 1857)

Events Impact and Events Stakeholder Management Essay

Events Impact and Events Stakeholder Management - Essay Example According to the research findings, there are several types of events and they are primarily differentiated by their scope and function, they range from low-key corporate ones to highly publicized product launches and advertising campaigns to sporting activities such as the FIFA world cup and the Olympics. Additionally, there are cultural events specific to particular cultures and societies, at the extreme high of events there are festivals, which are essentially mega-events that involve hundreds, sometimes thousands and last for days on end. Events, however, do not happen in the abstract, they require substantial resources in the form of labor capital and land, like every other industry they also have a set of impacts that result from their occurrence. These impacts can be either positive or negative, in many instances, events bring about social and cultural integration as well as economic progress especially those designed to promote tourism such as culture festival. The event indu stry employs thousands of people in varies capacities and this creation of employment is a major positive impact of the same. Notwithstanding, there are several negative impacts resulting from events, the main ones include environmental degradation as well as cultural interference and economic imbalances. Given the complexities that are involved in event planning and management, the stakeholder's event managers are often faced with a challenging task in their attempt to coordinate all the activities and resources necessary to bring an event to a successful conclusion. The stakeholders involved in any event may include; organizer, employee’s service and catering providers, emergency services, and secure transport and media staff as well as the members of the public who have attended the particular event.

Discuss how an organisation's competitive advantage can be enhanced Essay

Discuss how an organisation's competitive advantage can be enhanced with the introduction of new technology - Essay Example If according to the analysis the expected revenue is more than the technology’s cost then only the company should plan to take the decision of installing the machine. There are several benefits of implementing technology; some of them are discussed as follows: Technology helps reduce cost One of the most renowned company, Procter & Gamble makes use of latest technology to reduce its inventory cost. This company makes efficient use of computer technology to keep track of the amount of products or items that its retailers currently hold in stock so that it can immediately get restocked when required. Makes Distribution Easier Right coordination between distribution channels is not very easy but with the introduction of new technologies, this task has been made easier for the organizations. Just-in-time system helps in better planning of item delivery and can reduce cost of storage. Thus, implementing technology in the distribution process and doing extensive research and intelle ctual planning can help improve delivery time and give organization an opportunity of further growing their business worldwide. Increased Revenue As mentioned earlier, implementation of technology also results in increased revenue. Lets take an example of a very popular automobile company â€Å"Ford†. Ford today is considered to be a technology driven brand. According to the vice president of Ford, Derrick Kuzak, every product sold has added to increased revenue. He further stated that average revenue per vehicle has increased up to fourteen percent from the year 2008 to the year 2009. This increase was due to the implementation of latest technology, â€Å"Sync in-car communication system† in the vehicle. This system provides car drivers a hands free facility to control their cell phones and media systems. Derrick Kuzak stated â€Å"Technology has contributed majorly in enhancing our brand and further expanding our business† Makes Communication Easier Advancemen t in technology also makes communication easier and faster. Through the introduction of new cell phones like blackberry, easy communication between employees through email and blackberry messenger has been made possible. Blackberry service notifies the employees about any new email that comes in their inbox and allows easy exchange or transfer of files and images, providing them with an opportunity, to perform their job sitting home. Various Technologies presently being used in Organizations Majority organizations implement Transaction Processing Systems. This system helps produce data, based on daily operations happening in the company. It produces data regarding inflow and outflow of materials, sales, credit and deposits etc. In simple words, this system provides an answer to all the queries that operational managers might have on daily basis. Another most useful system that is being used world-wide is the Management Information System (MIS). This is a technology that is useful fo r producing reports containing information useful for middle level managers to do short - term assessments. There are several other useful technologies or systems that help companies gain competitive

Positioning and social responsibility Essay Example | Topics and Well Written Essays - 2000 words

Positioning and social responsibility - Essay Example Moreover, the strategic decisions may be aimed towards the customers of the business organization or the employees of the organizations. Strategic decisions aimed at the employees of the organization attempt to improve the productivity of the employees and hence lead to an increase in quantity or quality of the products produced. However, most of the strategic decisions that are aimed at the customers are usually aimed at increasing the sales of the products of the company, which the customer makes. Several strategies may be employed to help increase the sales by the customers. In addition, the company may undertake measures aimed at improving its image, which will therefore lead to improved sales and customer loyalty to the company. The company may base improved image of the company on the quality of the products, which they offer, a wide range of products or corporate social responsibility of the company. One of the strategic planning decisions, which business organizations make, i s the positioning strategy of the company. Positioning strategy Positioning strategy is a strategy that different companies make to improve their perception. Thus, it can be said to be a psychological approach to marketing. Positioning strategy is mainly aimed at making the customers prefer the products of a certain company as opposed to those from its main competitors (Hiam, 2009, p. 36). The positioning strategies of the company may be directed either towards the customer or towards the competitor. However, brand-positioning strategies can generally be classified into the following categories: Using product characteristics or customer benefits Price- quality approach Use or application of the product Product-user strategies Products class strategies Cultural symbol of the product Strategies aimed at competitor (Batra, p. 205) Using product characteristics or customer benefits This is the most used positioning strategy; it links a certain product with a certain characteristic, whic h is generally of great importance to the customer. The company may stress the durability, safety, or reliability of its products. However, a company may also use two or more different characteristics to build the brand image of the product. Companies that use two or more product characteristics to build the image of the brand risk confusing the image of the brand, which affects the customers’ perception of the brand (Batra, p. 208). Yo sushi helps in attracting customers to its restaurants using the claim that its food is fresh (company website – Yo! Sushi). Emphasis on the quality of food that is served in the restaurants portrays the image that the food is of higher quality and safe to the customers who may it. In addition, Yo sushi emphasizes on the speed in which the restaurant is able to serve its customers. The restaurant serves the food from conveyor belt. Yo sushi claims that its food is fast, fun and fresh (company website – Yo! Sushi). Due to the fact that a belt would definitely move at a fast speed the company in effect portrays to its customers that its services are very fast and hence the customers would not waste time waiting for the food to be served. This therefore helps in attracti